Yet they only reply well to guys who look like them," Ok Cupid co-founder Christian Rudder wrote on the site's blog.The same data was collected again in 2014, and the numbers stayed consistent: The boxes represent people's preferences versus the average; the bottom right box, for example, shows that white women rate white men as 19 percent more attractive than the average guy.And they reveal that there's an attractiveness benefit to being a white man.Rudder doesn't believe it's outright racism that drives this trend.
They reveal that people tend to rate their own race more highly.
That's probably not a topic people really want to discuss on Facebook, in 140 characters on Twitter, or, as Ok Cupid's data has shown, in general.
It's easier to simply profess your anger over Russell's silly site. "I knew there was some potential for backlash, but I’m not going to dodge it," he told the Washington Post.
Currently, there are more people talking about the ridiculousness of the site than there are active users.
It's not unlike the racist boycott or the Starbucks red cup controversy that sparked debate toward the end of 2015.