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Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.

The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.

Each of the dozens of different dating sites available target a specific market.

As Facebook announced in May, users will create separate profiles just for the Dating service.

This story was originally published on September 20, 2018.

On November 8, Facebook announced that it's rolling out the service in two more countries: Canada and Thailand.

In other words, you can expect to find exactly zero swiping.

Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.

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